Case Study: Turning a Service Business Website Into a Lead Generator

The Problem

A local service business had:

  • A website that looked fine
  • Very few inbound calls
  • Confusing navigation
  • No clear next step

Despite decent local visibility, visitors were not converting.

What We Changed

We rebuilt the website with a focus on:

  • Clear headline explaining the service
  • One primary call to action
  • Simplified service descriptions
  • Stronger contact visibility
  • Faster load times

No redesign for appearance alone. Every change had a purpose.

The Result

After launch:

Increased phone calls

More contact requests

Less confusion from customers

Better support for Google Business Profile traffic

The business did not need more traffic — it needed clarity.

Why This Matters

Most service businesses don't have a traffic problem.

They have a conversion problem.

A focused website often outperforms a complex one.

If your website isn't producing calls, we can fix that.

Contact